CRM Manager

The role is a CRM Manager focused on leading fan engagement within a Marketing Center of Excellence. The position is part of the Fan Engagement Marketing CoE, which optimizes strategy, planning, measurement, and channel activation for paid and outbound campaigns. Responsibilities include using enterprise transactional and fan profile data, research, and real-time behavior insights to identify trends, grow audiences, and refine media mixes across channels. The role drives fan acquisition and engagement, supporting organizational priorities across multiple markets, platforms, and geographies. It involves managing the full CRM marketing lifecycle, from strategy and campaign planning to execution, performance tracking, and continuous optimization. The manager will collaborate with internal teams such as Data & Analytics, MarTech, and Product Marketing, as well as external agencies and vendors. This position is offered by the employer listed in the original posting, though specific company details are not provided in the input.

Source: Himalayas