Data Analyst - Marketing

We are looking for a Data Analyst (Online Marketing) to support data-driven decision-making across digital marketing initiatives. This role will analyze marketing performance data, identify trends and optimization opportunities, and translate findings into clear recommendations that improve campaign effectiveness and business outcomes. Key Responsibilities Your responsibilities include: Analyze CRO, SEO, PPC, and digital marketing performance data to identify trends, performance gaps, and opportunities for optimization. Prepare analytical reports and performance summaries covering campaigns, traffic sources, conversion activities, and key marketing metrics. Support the development and refinement of measurement frameworks used to evaluate digital marketing campaigns and initiatives. Evaluate marketing performance and investigate data-driven issues, risks, and opportunities to support informed business decisions. Analyze user behavior, customer journeys, and conversion pathways to identify opportunities to improve digital experiences and campaign effectiveness. Assess intake funnels, landing page performance, and A/B or multivariate testing results, providing actionable recommendations based on findings. Develop and maintain data visualizations, dashboards, and presentations that turn complex marketing data into clear business insights. Use AI, analytics tools, and other relevant systems to improve research, analysis, reporting efficiency, and the quality of insights. Clearly frame analytical problems, investigate root causes, and take ownership of recommendations through val

Source: Himalayas