GTM Engineer

The Company Softdocs is a leading remote enterprise Software as a Service (SaaS) company specializing in serving Higher Education and K12 institutions, as well as State and Local Government through Etrieve, an enterprise content management (ECM) platform. With a remarkable 25-year history, Softdocs is committed to promoting educational and governmental equity by eliminating inefficiencies. Our core values of candor, collaboration, curiosity, grit, and inclusivity shape our approach to providing innovative solutions. About the Role We're looking for a GTM Engineer to own the strategy, systems, integrations, and data infrastructure behind our go-to-market motion. You will sit within the marketing team working with our SDR function, marketing operations, and content teams to augment our marketing with highly scalable automated outbound activities. Your role is measured in quantity of leads and quality of subsequent pipeline. What You'll Do Use tools like Clay, Outreach, Apollo, Zapier and others to automate outbound efforts via email, LinkedIn, and other channels to augment and extend the efforts of our SDR team Use those same tools to identify and act upon web traffic, ad interactions, and third-party intent data to nurture leads into conversion; partner with performance marketing for tracking and ensure data integrity across the funnel Own the GTM marketing stack, including data integrity and integrations Build and maintain attribution models to track marketing performance across the funnel, from first touch to closed revenue Use Clay to build enrichment, scoring, and prospe

Source: Himalayas