New Business Development Advisor

The New Business Development Advisor drives direct and indirect sales, channel partnership development, and go-to-market execution for Canon as it incubates and commercializes new solutions. This role owns end-to-end sales cycles with target accounts, recruits and enables channel and reseller partners to extend market reach, and gathers customer and market insight to inform product development. It is a full-time virtual position that may require on-site visits or travel to partner locations and industry events. The advisor identifies and prospects target accounts to validate market fit and generate early demand, manages the full sales process from discovery through contract execution, and develops partner models such as referral fees and revenue sharing. They conduct customer discovery conversations and on-site visits, translating insights into actionable product roadmap input, and represent Canon at trade shows, conferences, and inventory events to build pipeline visibility. Monitoring competitive activity, emerging channels, and event opportunities is also part of the role, as is sourcing and managing external SME consultants to accelerate solution readiness. The position supports transitioning solutions from incubation to full market launch and handover to established Canon business units, ensuring continuity of customer, partner, and market relationships. Collaboration with product, engineering, and program teams is essential to align customer insights with roadmap and go-to-market strategies. Candidates need a bachelor's degree in business, marketing, communications, or a related field plus approximately seven years of relevant experience, with about half the time spent traveling to customer sites, partner locations, and industry events.

Source: Himalayas